Digital DCDigital DC

6 yearsin the industry+800brands+400rooms/month

The growth engine for med spas and aesthetic clinics

We handle marketing, sales, technology and growth for med spas, aesthetic clinics, medical practices and cosmetic surgeons in Mexico. One team brings it all together.

See what's included

No long-term contract · Your discovery call is free

Hear from the clinics we work with

Why we exist

Your services aren't the problem. Your systems are.

When a clinic's treatment rooms sit empty, the treatments are rarely the problem. Three things are breaking down behind the scenes, and more ad spend won't fix them.

Monday

Front desk

A patient comes in for a consultation and asks about pricing. Your aesthetician hands them a list of packages. They leave saying, 'I'll think about it.'

What really happened

Price wasn't why they left. You didn't assess their needs. You handed them a menu as if you were running a restaurant.

Tuesday

Empty treatment room

You paid for this week's ads. Leads came in. Two booked appointments. Neither showed up.

What really happened

The system is the problem. Increasing the ad budget only makes you lose money faster.

Wednesday

After closing

You're still answering WhatsApp messages. 'How much is HIFU?' 'Where are you?' 'I'll let you know.' Without you, everything falls apart.

What really happened

The franchises you admire have what you're missing: a system.

Thursday

Partners' meeting

You review this month's numbers. Revenue is the same as last year.

What really happened

Clinics that double their revenue close sales more effectively. They turn consultations into complete treatment packages.

A doctor doesn't sell you medication before making a diagnosis. The diagnosis comes first. Then you recommend a treatment. The sale follows.

Hear from the clinics we work with

What's included

No two clinics are alike. That's why we do all of this.

Marketing, technology and systems. The infrastructure of a franchise, put to work for a single clinic.

  • We bring in people ready to buy

    Meta and Google campaigns built for medical aesthetics. We know what motivates someone considering laser hair removal and someone considering injectables. Every campaign gets original creative and copy tailored to your industry.

    • Meta Ads
    • Google Ads
    • Lead generation

  • We film inside your clinic

    Our production partners across Mexico come to your clinic to film. We handle production, editing and design for the content patients see before choosing your practice.

    • Video production
    • Editing
    • Design

  • We train your team to close sales

    We train your sales team in the P-S-C method: prospecting, follow-up and closing. In person and through chat, we help turn WhatsApp conversations into paid appointments instead of 'I'll check and get back to you.'

    • Prospecting
    • Follow-up
    • Closing

  • We handle the follow-up

    Our own platform combines a CRM, automated scheduling and AI agents that confirm appointments, send reminders and follow up. Your front desk can stop chasing appointments manually.

    • AI-powered CRM
    • Automated scheduling
    • Conversational agents

  • We build what you're missing

    SEO-ready websites, iOS and Android apps, custom CRMs and multi-location systems. If your operation needs it and there isn't an off-the-shelf solution, we build it.

    • Website
    • Search engine optimization
    • iOS and Android apps
    • Custom CRM
    • Automations
    • Multi-location

  • You get a dedicated team

    An advisor who knows your business, support when you need it and a strategy you review together. Your portal shows your campaigns, profitability and team training.

    • Specialist advisor
    • Dedicated support
    • Strategy reviews
    • Client portal

Learn the playbook behind leading med spa franchises.

  • P
    ProspectingTrust · Qualified traffic

    How to attract people who are ready to buy.

    Which treatments and technologies to offer in 2026–2027. Make decisions backed by real data from more than 800 brands.

  • S
    Follow-upAuthority · Conversion

    The words that turn interest into appointments.

    Turn 'How much is it?' and 'Where are you located?' into booked consultations. Get the conversation scripts and WhatsApp automations that turn inquiries into appointments.

  • C
    ClosingResults · Revenue

    Turn consultations into complete treatment packages.

    Go from 'MX$18,000 is too expensive' to 'How can I pay?' in 30 minutes. A consultation process that doubles your average sale.

Our specialty

We know every treatment you sell.

You won't need to explain what a thread lift is or why laser and injectables patients make different decisions. This has been our only focus for six years.

  • Botox and injectables
  • Laser hair removal
  • Thread lifts
  • Facials and cleansing treatments
  • Body contouring
  • Facial hydration
  • Mesotherapy
  • Radiofrequency
  • Chemical peels
  • Dermal fillers
  • Cryolipolysis
  • Platelet-rich plasma
  • Hair transplants
  • Blepharoplasty
  • And more…
What you won't have to explain to us
  • Why laser hair removal is sold in packages and Botox by the session.
  • What a skin phototype is and why it changes the number of sessions.
  • Why a thread lift patient needs more follow-up before deciding than a facial patient.
  • Why discounting laser hair removal changes who books, rather than how many people book.
  • Why January fills your appointment book and August leaves it empty.
  • And much more.
Our track record

Six years focused on one industry.

In ad spend managed for aesthetic businesses in Mexico
$0M USDIn ad spend managed for aesthetic businesses in Mexico
Treatment rooms with full schedules each month across Mexico
+0Treatment rooms with full schedules each month across Mexico
Aesthetic brands we've helped build from the ground up
+0Aesthetic brands we've helped build from the ground up
Years focused exclusively on medical aesthetics
+0Years focused exclusively on medical aesthetics

The team that makes it all possible.

Six years working exclusively in this industry have taught us what sells, at what price and in which month. That knowledge comes from more than 800 brands.

  • Daniel Castro

    CEO

  • Alejandro Ramírez

    General manager

  • Edgar de León

    Sales manager

  • Ari Álvarez

    Marketing lead

  • Andrea del Ángel

    Marketing coordinator

  • Anthony Pares

    Developer

  • Omar

    Marketing advisor

  • Uriel Álvarez

    Marketing advisor

  • Fernanda Manes

    Marketing advisor

  • Angela Villa

    Marketing advisor

  • Ricardo Prado

    Marketing advisor

  • Kandy Venegas

    Marketing advisor

Strategy, advertising, production, development and sales, all in-house. Supported by more than five video production companies across Mexico.

You were going to compare us anyway

So we made the comparison for you.

How Digital DC compares with two other agencies.
CapabilityDigital DCCompetitor 1Competitor 2
Meta and Google campaigns
Video production at your location
Sales training for your team
CRM and automated scheduling
Conversational AI agents
Website and SEO
iOS and Android apps
Custom and multi-location systems
Focused exclusively on aesthetics
Business growth strategy
Support from a dedicated advisor
Client portal with your metrics
Certified Meta Business Partner
No long-term contract
  • Included
  • Partial or outsourced
  • Not included
Questions

Frequently asked questions.

  • Advertising is one of six areas we manage. We also train your sales team, set up your CRM and scheduling, produce content inside your clinic and build the systems you need to open more locations.

  • Med spas, aesthetic clinics, aesthetic medicine practices and surgeons, from laser hair removal and injectables to blepharoplasty and hair transplants. They share a sales process: patients choose the treatment, pay out of pocket and buy it for how it makes them look. We know how to manage that process across price points.

  • We review your current operation: where patients come from, what happens when they contact you and where things fall through. Then we share what we find. There's no charge and no obligation.

  • No. We've worked month to month for more than six years, and that's why we're still here.

  • You'll start seeing measurable changes within the first 30 days. Training your team and getting your systems running on their own take longer.

  • We work exclusively in medical aesthetics, so we do work with clinics similar to yours. We never share strategy, creative or data between accounts.

Discovery call

Let's find out what's holding you back.

A free discovery call with no obligation. You'll leave with a clear picture of your operation, whether or not you choose to work with us.